NEWS

New York, N.Y. — From July 21 through Labor Day, fans can come celebrate the 10^th anniversary of Miraculous Corp’s globally popular superhero adventure series Miraculous® – Tales of Ladybug and Cat Noir at New York City’s iconic FAO Schwarz through an exclusive in-store activation. Spanning six seasons and a feature film, and available in the U.S. on Disney Channel, Disney+ and Netflix, Miraculous® follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes Ladybug and Cat Noir to save their city of Paris from unexpected supervillains! 

The celebration will take place at FAO Schwarz in Rockefeller Center and feature six weeks of interactive in-store activities, bespoke window displays, and a dedicated Miraculous® retail installation offering a hand-picked selection of award-winning toys, books, apparel, roleplay items and more. Visitors of all ages are invited to honor a decade of friendship, empowerment, and superhero adventures enjoyed by fans across 150+ countries.

Special In-Store Activations

• Saturday, July 26 (10 AM – 2 PM): Visitors can enjoy a Ladybug mask giveaway (limited to the first 200 guests), meet-and-greet opportunities with characters, and strike a pose at the custom Miraculous® -themed backdrop, perfect for fans looking to capture a share-worthy moment during their visit. Fans are encouraged to come dressed in costume to fully immerse themselves in the Miraculous universe.

• Saturday, August 2 (10 AM – 2 PM): Fans are invited to a special Miraculous® Chibi-themed experience with Mad Cave Studios author Carrie Harris. Carrie will be onsite to introduce a take-home creative writing booklet she designed for aspiring young writers. Guests can pick up a booklet and have their copy of a Miraculous Chibi graphic novel signed.
• Saturday, August 16 (10 AM – 11 AM): A charming Parisian morning featuring croissants and pastries served at a café-style setup, along with the popular Miraculous-themed backdrop for capturing magical memories.
• Saturday, August 23 (10 AM – 2 PM): Illustrators Ryan Jampole & Lex Hobson of Mad Cave Studios will host a book signing, accompanied by a signing table and photo area. 
• Saturday, September 6 (10AM – 2PM): Brings back the fan-favorite character meet & greet and Miraculous® -themed backdrop, offering one last chance to celebrate the decade-long legacy of Miraculous in-store.

Miraculous® Products at FAO Schwarz

The event will also showcase a curated selection of officially licensed Miraculous® merchandise for purchase, including toys, books, apparel, and more. These include a range of newly launched products including:

• Miraculous®  Ladybug 10th Anniversary Limited-Edition Collector Doll and Miraculous® Miracle Box Stack Shack Surprise from Playmates Toys (both launching July 20)
• Imaginative and richly detailed playsets from Playmobil, including the Miraculous®: French Bakery, Miraculous®: Paris Scooter Ride, and Miraculous®: Ladybug and Cat Noir Wedding Dream (now available July 21 at FAO Schwarz)
• The third Miraculous® Chibi graphic novel from Papercutz, Miraculous® Chibi Summer Special (published July 8)
• Fantasy apparel and accessories from A Leading Role (launching July 21)
• A new apparel and bedding collection from Birdie Bean (launching July 21)
• A toy selection from Wyncor including the Miraculous Miraball.
• Other licensed products include a Ladybug figurine for the portable speaker from Tonies; electronic toys from Lexibook including computer and headphones; Ladybug super soft plush decorative throw pillow from Franco Manufacturing; and a Beacon insulated bottle from ZAK!.

As a special thank-you to shoppers at FAO Schwarz in New York City, guests who make a qualifying purchase will receive an exclusive gift bundle, starting July 21 and available while supplies last, which includes a Miraculous® branded reusable shopping bag with water bottle and sticker sheet.